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Greenwashing is the practice of marketing a company or organization so they appear more environmentally friendly or more ecological (more natural, healthier, free of chemicals, recyclable, less wasteful of natural resources etc.) when in practice its activities pollute the environment.
Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly. For example, companies involved in greenwashing behavior might make claims that their products are from recycled materials or have energy-saving benefits.
Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.
For example, companies involved in greenwashing behavior might make claims that their products are from recycled materials or have energy-saving benefits. Although some of the environmental claims might be partly true, companies engaged in greenwashing typically exaggerate their claims or the benefits in an attempt to mislead consumers.
Greenwashing is a play on the term “whitewashing,” which means using misleading information to gloss over bad behavior.